Regital Offerings & the General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) will come into full effect on May 25, 2018.
For EU citizens, GDPR will expand the requirements for businesses surrounding the use of personal data and providing options for individuals to opt-out of any data collection.
In the online advertising industry, GDPR is redefining the way technology platforms use online identifiers such as cookies, device IDs and IP addresses as personal data.
Regital is already working towards compliance with our technology partners and the new legislative requirements.
Is Regital a Controller or Processor when it provides products and services to you?
Regital works with various ad technology platforms who use online identifiers for running campaigns for clients.
When Regital is providing partner software and services to a client, Regital is acting as a data processor for any personal data it processes and stores as part of providing these services.
As a data processor, Regital only processes personal data in accordance with your company’s permission and instructions (for example, audience retargeting as set out in your Insertion Order agreement with Regital).
What is Regital doing towards compliance?
Regital is already working towards meeting the obligations set out for data processors with our technology partners.
We are committed to meet the requirements laid out in the new legislation and focused on the following steps to ensure this is completed successfully:
- Appointment of certified Data Protection Officer
- Full systems and process audit
- Comprehensive staff training
- Cyber security review
Media iQ will be GDPR compliant ahead of the regulation coming into effect on May 25th 2018.
Furthermore we are actively engaging with IAB UK in order to shape an interpretation of GDPR which works for the ad-tech industry.
Our outlook on GDPR is that it is a positive change for EU consumers and the ad-tech industry, and validates our approach of harnessing diverse data for campaign insight & optimisation.
Read more from Media iQ – https://mediaiqdigital.com/john-goulding-talks-about-the-gdpr-impact-and-using-personal-data/
We have a long-standing practice of incorporating Privacy by Design in the development of our products and services.
For example, we provide the capability in Adobe Analytics, Adobe Audience Manager, and Adobe Target to obfuscate IP addresses and allow individual level opt-outs.
As we prepare for May 2018, we are also evaluating the addition of new product and service features and functionalities to help you more easily meet your obligations under GDPR.