Gardener Demographics

How to Reach Gardeners this Summer?

In our Gardeners Report, we explore the demographics and behaviours of 10M interested gardeners in the UK, with a focus on the 3M affluent, family orientated gardeners with children.

Gardener Demographics

The RHS Chelsea Flower Show is just around the corner, attracting 165,000 visitors and reaching a further 2.2M from 11 hours of BBC coverage, it’s arguably the biggest gardening event of the year in the UK.

Ultimately, it inspires green-fingered individuals up and down the country to craft their perfect outdoor space- something which the average Briton spends £345 a year on. So, now is the time to understand the UK’s 10M consumers with an interest in gardening.

Many perceive gardeners to be an old fuddy-duddy bunch, however, Regital’s audience analysis reveals this couldn’t be much further from the truth. In our Gardeners Report, we explore the demographics and behaviours of 10M interested gardeners in the UK, with a focus on the 3M affluent, family orientated gardeners with children.

By looking at their media consumption, interests and attitudes, we lay out the game plan you need for reaching all gardeners this summer.

Download the report