Social listening with Falcon.io

Every second online there are roughly 7,705 tweets sent, 5,000 Facebook status updates, 4,050 Facebook photos uploaded, 8,333 comments made & 795 Instagram photos uploaded. All of which contribute to 47,073 GB of internet traffic.

That’s nearly a billion A4 sheets of data, per second, every second.

Keeping on top of everything said about your brand or campaign online is an impossible task to handle manually.

Fortunately, you don’t have to.

In steps Falcon.io’s social listening tool. Its most common use cases are:

  • Overview of monthly mentions
  • Tracking brand sentiment
  • Trending keywords and hashtags
  • Appearing themes

However, it has other use cases too:

  • Proactive customer service
  • Benchmarking share of voice
  • Crisis management
  • Market/Industry/target audience research
  • Lead generation
  • Influencer discovery
  • Product development

Studies have shown that sentiment analysis can even predict the stock market.

Social media metrics based on likes and engagements give you the what.

Social listening completes the picture, giving you the why, how, when and who.

Falcon’s listening tool also allows you to set KPIs and adjust them with learnings over time.

Combined with Regital’s in-house social trading experts, every aspect of social is taken care of.

We offer a holistic full service, catering to all your social needs. Not just in the here and now, but for your long-term brand image.

Get in touch to find out what we can do for you.

Sources:

http://www.internetlivestats.com/

https://www.forbes.com/sites/kathleenchaykowski/2015/12/08/facebook-business-pages-climb-to-50-million-with-new-messaging-tools/#3a888ead6991

https://www.forbes.com/sites/trangho/2016/05/14/2936/#1cc06da63393

https://arxiv.org/pdf/1010.3003&

http://www.sciencedirect.com/science/article/pii/S1877042811023895

https://www.aaai.org/ocs/index.php/ICWSM/ICWSM11/paper/viewFile/2826/3237