Marvel Audience Profile

What makes Marvel fans Super to target?

Ahead of the UK release of Ant-Man and the Wasp, (the latest instalment in Marvel Cinematic Universe) we decided to look at the UK audience who contributed to Marvel’s Infinity War becoming the fastest film in history to gross $1Bn dollars worldwide.

Using GlobalWebIndex, we have profiled the 13.4M individuals in the UK who consider themselves a fan of the Marvel franchise, and it spurred up some super stats.

UK Marvel audience profile

Marvel audience profile in the UK