Regital and Blis form partnership to improve location based marketing for regional clients.

Regital have partnered with Blis to bring integrity and clarity to the location data used by regional clients.

Blis, a global pioneer in location data solutions, uses a proprietary platform to help advertisers better understand and act on consumer intent.

Accurate first-party location data is vital for advertisers who want to take advantage of customer’s real world behaviour. This is especially true on mobile devices, which have traditionally proved to be significant obstacles to location based ad-campaign success.

Regital clients will now be able to harness Blis’ entire suite of location data technologies, filters and brand safety tools, combined with local strategy and trading teams, to create massive improvements in their location based campaigns.

“We’ve been hugely impressed with Blis’ technology, in particular their footfall measurement and data accuracy tools.  This improved transparency and insight will help our clients make sense of how proximity marketing can impact their business.” Ben Wilkins – MD of Regital”

“We’re incredibly excited Regital has chosen us to be their location partner, alongside their other best-in-market digital platforms. We’re looking forward to adding to their already deep relationships with agencies and clients in the regions.” Neil Cooke – Global Partnerships Director

Feel free to contact our client team on if you would like any further information on Blis or location based marketing.