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We create deep relationships with market-leading ad technology & media platforms.
Then we push them to their max, with local insight, strategy and trading teams in the UK, Ireland, Australia & New Zealand.
All so you can squeeze every drop of potential from your digital ad campaigns.
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Viewability is a key issue for digital platforms and advertisers.
Ad fraud, device fragmentation and rapid changes in people’s online behaviour all impact on how effective your ads are.
Yet inconsistent standards mean industry definitions differ on whether an advert has been seen and what you should be measuring.
Based on data from hundreds of campaigns and insight from leading advertising voices, we’ve put together this short guide to help you make the right, real-world decisions about viewability.